To generate home improvement leads online, you need to know a little about SEO and SEM. SEO is an acronym for Search Engine Optimization and SEM stands for Search Engine Marketing. Both involve advertising and/or marketing using various internet tools. Those tools can include Facebook, Twitter, YouTube, and Google’s “+1″ to name a few. As a contractor, it is a good idea to start familiarizing yourself with these tools and how to use them. Their is a wealth of information on the internet, all you have to do is look!
One benefit of registering and creating profiles on these different sites is to create high quality links to your website. Simply by signing up with one of the services, you will enter all of your information about your construction business, and voila!, next thing you know their is a link to your company’s homepage when someone locally searches the internet for your company. So do yourself and your company a favor and sign up with these services today!